Project Concept Statement 11.04.11
Continuously revise your project statement to refine the essential concepts that answers the question:
What is your project about?
This will be your “elevator pitch”, the first words that you speak when introducing your project for any crit or review. Do not short circuit the process by talking about morphological aspects of the project and architectural strategies that you want to pursue. Instead talk about your interpretation of the site and program that lead you to making analogical associations. Visualize in words the attitude, character, and identity of your project.


